Jenny Rosen: From Online Novel to Duanju [Video]

At the event organized by the Studio Phocéen association on June 14, 2025 in Paris, Jenny Rosen, an American screenwriter specializing in vertical fiction, shared her experience and vision of the sector. Based in Los Angeles, she now writes for platforms like Duanju Reelshort and Alta TV after having learned her trade on Wattpad, a site that allows authors to publish their stories for free and readers from all over the world to discover them. Her stories have accumulated more than 25 million readings, and her novels, published by Hachette Book Group , have been noticed by media such as Der Spiegel and OK! Magazine.

Coming from the world of web novels, Jenny Rosen was quickly seduced by the vertical format and its short, addictive rhythm. According to her, the serialized plots punctuated by final suspense (a technique already effective on Wattpad), lend themselves perfectly to vertical episodic videos. "These serialized stories, carried by twists and turns that give a dopamine hit, already worked in the world of web novels. Transposing them into even shorter formats is very exciting," she explains.

Joining Reelshort allowed her to “supercharge” this storytelling and adapt it into very short and dynamic episodes. Jenny Rosen has also observed “incredible growth” in audiences in recent months, particularly among young adults and the TikTok generation. She says she is “very excited to see more writing moving in this direction,” and emphasizes that there is strong potential to create bridges between traditional publishing and vertical fiction: “There are a lot of codes and trends in literature that can directly inspire our mobile scenarios.”

Intervention to be discovered below.

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