StoryTV: A New Platform for Duanju

During the screening organized by the Studio Phocéen association on June 14, 2025 in Paris, Alexandre Perrin and Adrien Cottinaud presented StoryTV, their streaming platform dedicated to vertical micro-series designed for mobile.

Formerly a creative director at Chefclub, Alexandre Perrin comes from a social media background and has mastered the codes of mobile attention. Adrien Cottinaud, who has a background in classic television writing, brings expertise focused on emotion and the art of suspense.

Together, they design series that hook the viewer from the first second: "The idea is not to copy TV, but to tell a different story," Alexandre Perrin explained during the event. The platform offers micro-series of 1 to 3 minutes per episode, filmed vertically, with a fast narrative rhythm and a structure designed for viewing on smartphones. During their presentation, they detailed how the integration of cliffhangers every 20 to 30 seconds promotes retention and sharing.

A market to conquer

Story TV's founders insist that the European market is still "virgin" in terms of high-quality production duanju, while Asia is already saturated. In the interview given to Vertical Drama Love on June 29, 2025, the co-founders point out that the vertical format is already dominant in Asia and is rapidly gaining ground in Europe. They also discussed, to Investisseur TV on June 9, 2025, a business model combining free, ad-supported broadcasting and premium subscription offerings, with an opening to co-production to accelerate the development of original content.

Intervention to be discovered below.

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Sources:

• Investor TV , June 9, 2025

• Vertical Drama Love, June 29, 2025