Xiaomi has officially entered China’s booming short drama market with the quiet release of its new ad-free app, Watch Short Dramas (WeiGuan Duanju). The app, now available exclusively on Xiaomi’s own app store, promises “massive short dramas for free without advertisements” and has already drawn over 20,000 downloads since launch. Developed by Chengdu Share Information Communication Co., Ltd, a company wholly owned by Xiaomi Group, the app reflects the tech giant’s deeper mov

In her new column Duanju Meet Africa , journalist and Africa correspondent Blessing Azugama explores the revolution of short-form storytelling across the continent. She begins with a striking observation: in today’s attention economy, the force that defines every creator’s visibility online, the length of a story no longer determines its impact. What matters now is the ability to captivate within the first three seconds. Blessing notes that fast and emotional storytelling has

On the heights of Goudes and Callelongue, in the heart of the calanques of Marseille, facing the island of Maïre, two anachronistic figures reenact the comedy of the Middle Ages. This is Jean-Pierre Castaldi who plays a massive, gruff but kind-hearted knight, accompanied by a squire overflowing with energy played by Jordan De Luxe. Together, filming for the series King Gandolfi , they revive the spirit of the great adventure duos. The scene unfolds against a backdrop of limes