Disney bets on Duanju with DramaBox

In the global microdrama ecosystem, a decisive step has just been taken. The DramaBox platform, already essential in Asia and increasingly influential internationally, has been chosen by Disney to join its prestigious Disney Accelerator program.

Created in 2014, the Disney Accelerator annually supports a select number of companies deemed strategic for the future of entertainment. The 2025 edition has selected four companies: DramaBox, Animaj, Haddy, and LIMINAL Space. All will benefit from mentoring by Disney executives and opportunities to collaborate with the group's various divisions.

By selecting DramaBox, Disney is sending a strong signal: Duanju is no longer a mere local phenomenon, but a format that major global groups are now taking very seriously. Designed for mobile devices, these vertical stories, condensed into a few minutes, attract hundreds of millions of viewers in Asia and are beginning to gain traction elsewhere, particularly in Europe and the United States.

While financial details of the deal have not been disclosed, the addition of DramaBox to the program opens the door to further experimentation with Disney. Whether it's new broadcast models, original content, or local adaptations, this collaboration marks an important step in the format's global visibility.

DramaBox in figures

Since its launch in 2023, DramaBox has surpassed 100 million downloads on Android and boasts over 90 million registered users, including 30 million monthly active users. The app is available in over 200 countries and regions, with a catalog of over 1,000 series.

Its influence is also reflected on social media: 16 million followers on Facebook, 11.2 million on TikTok, 5.8 million on Instagram, and nearly 460,000 subscribers on YouTube for the French-language channel. These figures make it a leading platform in the sector, a direct rival to ReelShort.

Sources

• The Walt Disney Company , July 29, 2025

• C21Media , July 29, 2025

• Kidscreen , July 29, 2025

• Washington Post , August 23, 2025

• WGBH , March 19, 2025

• 36Kr Europe , 2024

• Ainvest , 2025

• Barchart , 2025